Media
How to harness the power of video content
Video. Once the preserve of huge companies embarking on significant (and expensive) marketing campaigns, it is now as available to start-ups and scale-ups as it is to corporates. And while we all know that content is king, now video is asserting itself as one of the main ways to rule.
Read MoreNike puts the boot in to fake news & wins the media game
Typical. I’ve been struggling to write something deep and meaningful about authenticity and how brands can find it difficult because reputation means different things to different people – how do you choose your audience?
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