HR and recruitment
ISL, a recruitment company hiring across the engineering, technology and public sectors.
Brief
To help the organisation attract better candidates as part of a recruitment drive.
To build employer brand and raise awareness of the positive work culture at ISL.
Challenge
A competitive market, no news event tie-ins.
Approach
Rice PR identified stories and themes within the business to help demonstrate the thinking behind the strategy and outcomes. Director Alan Furley became a lead commentator on this issue and we created a Thought Leadership programme around him within the regional and trade media. He was positioned as an accessible local business leader and his participation was secured in regional and national round table discussions. He is also now a regular contributor to Recruiter magazine.
Results
Widespread coverage in regional and business press across a range of formats based on news generation and thought leadership editorials. This was carried through into a 12-month programme continuing to raise the company’s profile in multiple key trades and regional press. In 2018 ISL was recognised as one of the UK’s best small businesses in which to work by greatplacetowork.co.uk which in turn was used to generate further coverage across a wide range of formats.
With the communication aspects of the recruitment strategy aligned with the company’s business objectives, ISL achieved it highest grossing year which also included its most profitable quarter.